Rotational Feeding in Pet Food
May 8th 2025
Ever feel like your dog is giving you the side-eye at dinner time? Like, “Turkey again? Really?” You’re not imagining it—just like us, pets enjoy variety. But rotational feeding isn’t just about keeping things exciting for your furry friend—it’s actually really good for them, too.
Let’s break down what rotational feeding is, why it works, and how you can easily start doing it with your dog or cat.
? What Is Rotational Feeding?
Rotational feeding means switching up your pet’s food regularly. This mainly involves rotating between different proteins within the same formula of pet food.
The goal is to create a more nutritionally well-rounded diet over time. At Activa Custom Pet Food, rotational feeding is easy to do with our custom blends—you can choose your proteins, oils, and supplements with every batch!
? Why Rotating Proteins Is Good for Your Pet
Rotational feeding isn't a fad. It’s backed by smart nutrition. Here’s why:
1. Reduced Food Sensitivities
Feeding the same protein for years can actually increase the chance of a food intolerance. Switching proteins helps reduce that risk and can prevent allergies from forming in the first place.
2. Better Nutrition Balance
Each protein has a unique nutrient profile. For example:
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- Beef is rich in iron and zinc.
- Fish is packed with Omega-3s.
- Lamb is great for Vitamin B12 and healthy fats.
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By rotating, your pet gets a wider range of essential nutrients.
3. A Happier, More Interested Eater
Just like us, pets can get bored eating the same thing day after day. Rotating proteins keeps mealtime exciting—and can even improve picky appetites!
4. Improved Digestive Strength
Switching things up helps your pet build a more adaptable gut, which may lead to fewer tummy troubles in the long run.
? How to Start Rotational Feeding
You don’t have to make big, dramatic changes. Start slow:
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Switch protein sources every order or every few orders.
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Mix the new food with the old over a few days to avoid stomach upset.
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Try alternating between Activa supplements—each one can be added to target a range of breeds, lifestyles and coommon health issues, so variety is easy!
Remember, rotational feeding is flexible. It can be as simple as alternating between chicken and lamb, or as elaborate as cycling through five or six proteins over the year.
? Give Your Dinner Time Variety
Rotational feeding is one of the easiest ways to enrich your pet’s health, support a balanced diet, and keep tails wagging at every mealtime. With Activa Custom Pet Food, you’re always in control of the ingredients—so mixing it up is easier than ever!